Types of Blogs – Your Own Product Blog
Do you want to start a product or service type of blog ?
For illustration purpose we shall take an example of a cookery blog. I mean , let’s assume you know some particular type of cooking very well say Punjabi Food preparation , and you want to offer some kind of Food Service e.g. home delivery tiffin service . Let’s now list the steps down :-
- Identify the audience
The audience means the beneficiaries of your cooking service. It will be normally the residents of your residing town/city . They will be benefitted the most. Remember , while blogging, you are providing solution to some problem. It’s not a simple catalogue , but also a solution to the consumer’s needs. So first, identify whose needs you will satisfy. The people, the area.
2. Prepare the content for the blog
Please follow the steps on this post. Prepare & arrange the content for your blog. Focus should be on providing valuable information to people.
3. Get Domain Name & Hosting
Get a suitable domain name. A little keyword research is advisable. Get keyword domain if possible. Now get hosting. Please read the above mentioned post for information.
4. Upload the content on the Blog
Upload , customize the content. Widgets are the special areas wordpress offers you to customize well. As this is your own product type of blog, the prominence should be given to it in the side bar. Using arrows, images will help you further for generating interest of people in your product or service.
5. Promote it
Promotion of your product/service is the most important thing. As this is a cookery blog, interacting on Facebook can be an excellent strategy. You can also hold recipe competitions , coverage of specific styles of cooking etc. I mean , use your imagination.
The existing clients can be a good resource for you . Use testimonials from them & publish on your blog from time to time.
Offer some rewards to them if needed in exchange of a good testimonial.
DO NOT insert banners excessively on your posts or in content. Reader may loose interest as he visits for information. If he feels , he will buy.
8. Support Contact Information
Also provide a service or product support executive contact number OR your own number in case the visitor wants to ask you something about that. Ultimately you want to sell your product.
9. Payment Methods
Define how the buyer will pay. I mean, the payment options should be clearly visible on the blog. If this is going to be an e-commerce site (WordPress makes it easy) , take little extra care to handle the payment gateways. If you have your client out of India, paypal is the best payment processor. You can install paypal gateway on your site for FREE.
10. The last, but very important :- Provide articles which show how your service can solve a particular problem. For example on our Punjabi Cookery Blog, you can create posts like :- “throw a party with Tandoori Chicken” or “Veg Kofta is not necessarily calorie-rich” or something like that. Provide valuable information * at the end , some Call to Action for lead generation.
Please express your opinion through comments .