Excerpts from the Email Marketing Meetup in Pune on 27 th July 2014

A special Meetup Covering aspects of Email Marketing

Well.  Ashish arranged a fantastic Meetup again at his office terrace on 27 th July 2014. Luckily enough I was made the main host to talk about the subject of Email Marketing, Started with usual introduction of the members.

As I am already quite successful with my Email Marketing efforts , I shared my views. There were cross talks , but I kept my major focus on the customer’s point of view. As it is , the agenda of how I shall shre was given on meetup.com , still you can find the topics discussed at the end of this article.

Quick list of Email Marketing resources I suggested :-

1. Text to MP3 (Free upto 30 listenngs per month)—> Soundgecko.com

2. Mailchimp —–(free for 2000 subscribers per month)> mailchimp.com

3. Aweber ——-  ( 1 $ trial for 1 st month, then 19 $ for 500 subscribers) –> aweber

4. Blogging —— ( Free Open source ) wordpress.com

5. Social Media Scheduling —-> Hootsuite.com

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Quick Highlighted List of topics Covered :-

Sunday 27 th July 2014 Meetup : Email Marketing :

What Was covered

Email Marketing is Quality Content sharing & not “Bulk Emailing”

Should be aimed at :- providing more education to the visitors to site/readers about your product

It will make you an authority in your subject or say “Niche”

People should be Drawn to your Content , no SEO required in fact

The Sales Funnel Concept :-

Blogging —-> Free Report ——> Subscribe to Newsletter —-> Sending Quality stuff

Though I have removed the “Free Report” from my blog, still you can see what I am writting on my blog. Really Solid & useful content.

=====  >>  Mineral Water Project Information

Presentation2

# Be informative in signup forms

# Explain what is expected in the newsletter

# Decide Calender ( 1 nl per week)

# Decide scheduled timings (I send at 9 am Monday)

# Initially create Blogposts ( 2 / week or more)

# Create summary of the articles in the NL

# Include link to the articles

# Include images + PDF as attachment + Audio version as well (yes, Can use templates)

# Don’t forget to include watermark on images

# Include your name on the post before creating an MP3 version

# share it on FB, twitter & other networks(Hootsuite)

# Every email need not be “sales pitchy” , focus on “educating” about the product

# Encourage comments/ Feedbacks

Handling the Leads Generated :-

# Concept of a Sales Funnel

# Hot Leads & Cold Leads

# How to convert the Cold leads into hot leads with email Mktg

How you can create Auto renewals / Reminders with Email Mktg

# Concept of Auto Responders

# Scheduling them for renewals

Accepting Payments thru Paypal as well

How CRM can provide you complete email mktg solution

Sunday 27 th July 2014 Meetup : Email Marketing :

What Shall be covered

Email Marketing is Quality Content sharing & not “Bulk Emailing”

Should be aimed at :- providing more education to the visitors to site/readers about your product

It will make you an authority in your subject or say “Niche”

People should be Drawn to your Content , no SEO required in fact

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